| Summary: | 碩士 === 國立屏東教育大學 === 文化創意產業學系 === 102 === Jhutian County is one of the important sources of the Oncidium orchid, which shares its prestige with its high quality and substantial revenue for the local farmers. However, its revenue drops as the number of competitor increases and consumer preferences changes. This study sees into how the producers make different decisions and the outcomes they brought when faced with the challenges. By careful investigation, this study aims at promoting the knowledge economy and resource sharing among the members through their different backgrounds, skills, experiences, knowledge, and resources from the perspective of “Social Network,” which will be the key point to successful innovation for the social organization. From the analyses of the questionnaires and in-depth interviews, this study also clarifies how the producers can respond to and take advantage of theresources obtained by using the social solidarity established when joining social organizations as they face the challenges from the external environment.
The results show that: the Oncidium production is the main emerging regional agri-business development in Jhutian County. Different types of Oncidium output quota require different conditions of inputs. If the producers cannot meet all the conditions needed for inputs, they can still directly or indirectly resolve their predicaments by different forms of social solidarity. Therefore, the establishment of social networks among the Oncidium producers is closely related to the flower industry marketing. On the other hand, the assistance from the social networks or part-time farming is frequently seen in Jhutian since great demand labor is needed in its production. Furthermore, some technical problems in the production and the threats from some plant diseases and agricultural pests remain unsolved due to the relatively short history of the Oncidium production and marketing in Jhutian. As the social network develops through different social contexts, the direct or indirect forms of “Social Solidarity” can be constructed and utilized so as to generate more social capitals and solve their problems
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