| Summary: | 碩士 === 國立屏東科技大學 === 工業管理系所 === 102 === Currently, about 200 million people in Taiwan take badminton as fitness and leisure activity. In terms of competition, the trend is to develop a faster, more comprehensive, more offensive, and more variable tactic. In order to increase the speed of the ball, more and more badminton manufacturers have implanted new technology into the design and manufacturing process of the rackets, apart from improving training methods. Domestically, there have been several companies producing badminton rackets. Despite fair quality and the patents, domestic manufacturers cannot stand the competition against foreign companies due to the limited R&;D energy and budget. For a recently established brand facing so many competitors, how to build and deliver the corporate image, and furthermore marketing the brand has become a major challenge. This research together with the case manufacturer, have chosen rackets from Japanese brand Y which has the highest market share, and others from the case company-brand C. In a combination of different pounds and slap shot line frequency, we respectively test the slapping strength from the nine regions on the rackets. Then we use experimental design and analysis to compare the slapping strength and the sweet spot between these two brands. Customers can choose the suitable badminton rackets accordingly.
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