A Study of Information Richness, Information Quality and Electronic Word-of-mouth Affecting Restaurant Service Businesses Partaking Online Group-buying
碩士 === 國立屏東科技大學 === 資訊管理系所 === 102 === With the rise of the Internet, patterns of shopping have gradually diversified. A number of researches have focused on the topics of consumer behavior for online group-buying, while very few probed the question from the view of possible benefits to those busin...
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| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33450539255827741548 |