Country-of-origin, consumer animosity, and foreign entry-mode choice: A cross-country study
博士 === 國立中山大學 === 企業管理學系研究所 === 102 === Drawing on the perspective of country of origin (COO), this study proposes the concepts of host identity and foreign identity to explain the effect of foreign direct investment (FDI) entry modes and branding strategies on foreign subsidiary product purchases i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58549741001955513459 |