| Summary: | 碩士 === 國立中山大學 === 企業管理學系研究所 === 102 === This research focuses on high-tech smartphone’s supply chain industries, and tries to find B2B (Business to Business) businesses as an example to study the subject. This research was based on T Company’s Strategy Project for the next three years (an industry-university cooperation project). T Company is one of the high tech smart phone supply chain companies in the industry. By analyzing their key successful factors we are also able to explain the FCCL industry.
T Company operates mainly in a B2B model. It had rapid growth in the recent five years and its stock is appealing to investors. This project lasted about ten months. Through this project, we conducted interviews and sent analysis forms to respondents who understood the company’s internal resources and strategies. This project involved T Company’s top managers and staff. Using the internal resources analysis method to determine how T Company is able to maintain their sustainable competitive advantage in terms of their key successful factors.
This research uses in depth interviews to sort out the critical success factors .First, we decided the first-stage participants. We chose participants from T Company’s FCCL Division. In the beginning, we interviewed the marketing planning department’s key personnel. After that we established a strategy group (STP Team), comprised of one member from each of FCCL business group’s departments: technical services, research and development, sales, marketing, human resources, supply chain. With their assistance, we were able to complete preliminary adjustments to the SWOT analysis and the strategic positioning table. Afterwards we sent forms containing these two tool to the entire FCCL business group including their executives to be filled out. Finally, we discussed with the executives and the general manager of FCCL business group, to summarize how T Company can maintain a sustainable competitive advantage from their critical success factors.
Through in-depth interviews, we sorted out a total of 17 critical success factors for T Company. This research recommends that the critical success factors be put into practice using its available resources. We also suggested that T Company use our SWOT analysis forms, part W, O, and T, to optimize their company’s strategies.
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