| Summary: | 碩士 === 國立中山大學 === 企業管理學系研究所 === 102 === Changes in the external environment on the business strategies have a significant impact factors. Enterprises using internal core technology and external resources, changing the way of manufacturing and sales methods in order to allow enterprises to generate sustained competitive advantage and expand business scale operations. With the network rises and flourishes, Internet marketing has become the main way of product sales. This research is to understand and learn how to use traditional furniture manufacturing network marketing methods to successfully create a sales success via critical success factors.
Base on case analysis and interviews for wooden furniture manufacturers in-depth interviews, this empirical research aims to analyze the Internet Marketing Case success factors via data collection through interviews, relevant literature review and critical success factors theory proposed by the scholars and experts.
This research summed up the case successfully used furniture manufacturing company specializing in the inner core technology and business external resources for many years, designed for enterprise network marketing methods by training enthusiastic staffs, provided attentive and professional consulting services, meet customer needs with customized planning and design approach, cooperate with marketing and media companies to create awareness. Finally let case furniture companies still create operational success under the impact of foreign Chinese and Vietnam furniture shock.
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