The Key Success Factors of Trading Mansion: Analyses from the Perspectives of Developers and Homebuyers

• Main Authors: Yu-Shan Ju, 朱郁珊
• Other Authors: Ming-Chi Chen
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/3kasu6

碩士 === 國立中山大學 === 財務管理學系研究所 === 102 === As the homebuyers respected demand and self-actualization need gradually being needed, homebuyers to purchase mansion to express themselves through unique status. After producing the mansion’s demand, developers take into account the high mansion price and profit into a mansion market, leaving the developers will be converted into a profitable investment for the purposes of research. This study used questionnaires to obtain: get to the mansion experts face key success factors to calculate experts sorting dimensions of the importance of using the Analytic Hierarchy Process (AHP); another to get homebuyers face mansion key success factors, using Structural Equation Modeling (SEM) and Relative to an Identified Distribution (Ridit) calculated homebuyers face sort facet importance. For the composition of both supply and demand factors on the mansion key success factors had different from the three results: non-first time homebuyers, high price has a significant impact on purchasing decisions; vital functions caused by high prices its leisure function strongest influence on purchasing decisions; consultancy firm providing precise geographical analysis has a significant impact on purchasing decisions. The results for the industry as a reference for future mansion strategy.