The Feasibility Study of Taiwan Railway Administration Electronic Ticketing

• Main Authors: Min-Wei Hau, 侯珉蔚
• Other Authors: Yue-Shan Chang
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/9a2udc

碩士 === 國立中山大學 === 財務管理學系研究所 === 102 === As the market of micropayment is more flourishing, the application of micropayment is significantly more competitive. The Act Governing Issuance of Electronic Stored Value Cards which regularly implemented from January 2009 will provide the regulation of electronic stored value cards. There are EasyCard, iPASS, i-Cash and HAPPYGO four major cards in Taiwan market. The biggest is EasyCard which has 45 million cards issuing for MRT system and micropayment. The Taiwan railways administration(TRA) has the widest Transport system, and there are 220 million passengers per year. Therefore, the Taiwan railways administration also has multiple electronic stored value cards system. There should be a profitable investment project for Taiwan railways administration to establish their electronic stored value cards company. As above, this study use financial evaluation to program the establishment of electronic stored value cards for the Taiwan railways administration. We use the assumptions of operation, setting of insider and outsider parameters and the business model of other electronic ticket company to evaluate our project. Furthermore, we use the trail balance to program feasibility study. In this study, the electronic stored value cards for Taiwan railways administration is a profitable project, but the high fixed cost, passenger number or the channel will influence the profitability. This study can be a reference for those who interest for electronic stored value cards.