The white feather finally wins or the strong become stronger?The comparative effects of the underdog and top-dog brand biographies
碩士 === 國立中山大學 === 傳播管理研究所 === 102 === It is a common marketing strategy to create stand-out brands through the power of story. In recent years, a new marketing tactic, the underdog brand biography, has been in the spotlight. Generally, the so-called “underdog” refers to an individual or a group in a...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n975e7 |