| Summary: | 碩士 === 國立中山大學 === 資訊管理學系研究所 === 102 === Multi-Author Blog is a kind of blog which is an important source of information on the internet. Unlike the Single-Author Blog that is managed by one author, two or more authors cooperate to write the Multi-Author Blog that becomes popular especially in the online community with the interest on Internet Communication Technology. However, there is none research about the Multi-Author Blog.
The aim of this research is to study the operation and management of the Multi-Author Blog. The author performed a case study and operated a Multi-Author Blog for seven months to approach the research purpose. For the case study, the author designed a field interview with the management team of “TechOrange” that is a famous IT Multi-Author Blog in Taiwan in order to understand the related issues. For the implementation, the author built of a Multi-Author Blog named “TechSea” and collected associated website data.
The research observed that the number of words in an article and the link to news have influences on the blog pageviews. In addition, the social media like Facebook helps to increase pageviews. Furthermore, the case study of TechOrange summarized the experiences and insights of the editorial team. The research results provide authors or managers of Multi-Author Blogs some answers about business operation of the online social media.
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