Using Regulatory Focus Theory and Push-Pull-Mooring Modelto Explore Users’ Switching Intention on Smartphone Platforms
碩士 === 國立中山大學 === 資訊管理學系研究所 === 102 === Nowadays, smartphones are used in more and more scenarios, and become a necessary part of our daily life. Hence, smartphones and other related issues have been widely discussed, such as smartphone addiction, privacy and security, and switching behavior. Furthe...
Main Authors: | Min-Wei Pan, 潘民偉 |
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Other Authors: | Shih-Chieh Hsu |
Format: | Others |
Language: | en_US |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/68529323531769969200 |
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