Using Regulatory Focus Theory and Push-Pull-Mooring Modelto Explore Users’ Switching Intention on Smartphone Platforms

碩士 === 國立中山大學 === 資訊管理學系研究所 === 102 === Nowadays, smartphones are used in more and more scenarios, and become a necessary part of our daily life. Hence, smartphones and other related issues have been widely discussed, such as smartphone addiction, privacy and security, and switching behavior. Furthe...

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Bibliographic Details
Main Authors: Min-Wei Pan, 潘民偉
Other Authors: Shih-Chieh Hsu
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/68529323531769969200

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