| Summary: | 碩士 === 國立中山大學 === 高階經營碩士班 === 102 === The iron and steel industry, also called “the mother of industry” or the “food of industry”, rippled the trade market of China and Taiwan as Taiwan signed Cross-Straits Economic Cooperation Framework Agreement (ECFA) with China in 2010. Moreover, iron and steel shearing industry is one of the items on the early harvest list, so these entrepreneurs all look forward to it.
This research mainly discuss this issue: In this rapid changing environment, the JC company finds out its strategy and niche, and even its competitive advantage in shearing industry through resource base, SWOT analysis, Porter five forces analysis, supply chain mode analysis in iron and steel industry.
Conclusion of this research: Effectively enforce internal management like SOP, ERP, CRM, ISO, cultivate talents in both theoretical knowledge and practical job, differentiate service to broaden the market, strengthen channels for financing funds, strengthen SCM by the cooperation of strategic partners, decrease cost of purchasing materials and risk, increase the rate of self-made products, and raise the additional value deserved. Countermeasures for the company: Make preparations anytime for contingencies; evaluate opportunities for overseas expanding, increase knowledge of managers, make pollution precautions, expand the integration in the industry, utilize government resources, and strive for equal conditions for competition so that the company can run perpetually
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