| Summary: | 碩士 === 國立中山大學 === 高階經營碩士班 === 102 === Due to the supports of government policy to the agricultural industry, complete division of orchid planting and excellent exporting capability, Taiwan was once known as orchid superpower. However, the growths in orchid industries of other countries have surpassed and overtaken Taiwan for its orchid superpower throne. This research is dedicated to analyzing the possible future master development plan for investors and the orchid industry company to achieve. In order to understand the history and the difficulties Taiwan orchid industry is currently facing, this research adopts in-depth interviews with Taiwan orchid experts and official secondary data. Also, understanding the key assets, which the experts holds, and the common features of orchid customers assists the analyst of possible directions for business diversifications. The research has listed three industries were involved in the discussion between investor and the orchid company with orchid, and they are the original orchid exporting business, applying orchid features to develop into cultural and creative industry, and geriatrics service industry which the orchid lovers age fall into. The research also provides directions for further discussions between the investor and the orchid company.
|
|---|
