Applying Consumption Value Theory to Explore Buying Behavior on the TaoBao
碩士 === 國立臺北商業技術學院 === 商學研究所 === 102 === “ Eight hundred millions of treasures let you dig !” Founded by Alibaba group, Taobao, the largest e-commerce platform in the world, has already been one of the online marketplaces with the largest transaction. In 2013, there are the two hundred and thrity one...
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| Format: | Others |
| Language: | zh-TW |
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2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96666734375092920435 |