| Summary: | 碩士 === 國立臺北護理健康大學 === 資訊管理研究所 === 102 === Due to the well-developed technique of Internet, on-line games are becoming the favorite entertainment for younger people. The players can improve the interpersonal relationship through playing on-line games.The player’s motivation of playing on-line game is different from one another, and the motivation is affected by some particular factors.Therefore, we develop a model by using the theories designed to describe the factors, such as “uses and gratifications theory” and “motivation theory”, to describe the possible intention of playing the on-line game.In addition, on-line game addiction is an important factor that affecting the game behavioral intentions. In this study, we classified the players into two groups according to the level of addiction, and discovered the moderate effect between the intentions and motivations.This study used questionnaires to collect samples from World of Warcraft players. There were 460 usable questionnaires collected. By using partial least square method for testing, we had various constructs with good reliability and validity.The results showed that there were positive influences in interpersonal, entertainment, challenge, achievement and reward for on-line game intentions. The on-line game addiction caused the moderating effect between extrinsic motivation and intentions. And, for those highly addicted players, the achievements and rewards will increase their intention for playing on-line games.
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