| Summary: | 碩士 === 國立臺南大學 === 經營與管理學系科技管理碩士在職專班 === 102 === This research is the first time to analyze how to build and design the new shopping centers with application service design. To understanding the position of the department store and the market segmentation. About previous research，most document indicate the practice of customer satisfaction survey and customer relationship management and goods preferences loyalty is contribute to help the company growing ,and realize the customer demand. To be the strategic direction to improve the company.
Different from the past, this research focused primarily on searching the appropriate position and customer demand through the application of the service design in the initial stage. And then to conduct the plan of the tactics. This research is to investigate the company how to plan and find the position of the new shopping centers with service design in a single case study of SHIN KONG MITSUKOSH. To help the company find the clearly position, and import the new concept to bring about the market segmentation. At last, this research probe the theory and the procedure of service design and put forward the practice recommendations how the company building new centers with service design.
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