| Summary: | 博士 === 國立臺灣師範大學 === 地理學系 === 102 === Based on the Sense of place (SOP) theory and the design principles of guidance and interpretation, this study developed an augmented reality (AR) mobile guidance system that used a historical geo-context-embedded visiting (HGCEV) strategy. This tool for heritage guidance and educational activities enhanced visitor SOP. The study was divided into two stages; the first stage was investigated by conducting a qualitative study with in-depth interviews. The purposive sampling method was applied to conduct interviews with 16 visitors 、5 management staffs 、1 tour guide and 17 residents to heritage sites in Tamsui District, Taiwan, to identify possible factors of SOP constructs. The second stage integrated HGCEV strategies and augmented reality in a mobile guidance application activity. Experiments were performed with 87 university students divided into 3 visitor groups: AR guidance, audio guidance, and no guidance. A quasi-experimental design was adopted to evaluate whether the sense of place and learning performance were promoted more by AR guidance than by audio guidance or no guidance. The results indicated that visitors who used AR guidance showed significant learning and SOP effects. The visitors who were the most engaged and had interactive discussions with their peers in the heritage sites experience were those who were using the AR guide. This phenomenon illustrates that the integration of HGCEV strategies and augmented reality in a mobile guidance application to promote the human–computer–context interaction (HCCI). Interviews were also employed to determine the possible factors that contribute to the formation of SOP. Finally, a majority of the visitors who participated in the study elicited positive responses and acceptance attitudes.
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