A Study of the Competencies of Mega Sport Event Market Manager

• Main Authors: HSU, Kai-Wen, 許凱雯
• Other Authors: Mei-Yen Chen
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/67150889725173557811

碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 102 === Whether individual’s competencies, functional skills and working traits are complementary, that’s a successful factor of organization, so ensured that staff’ competencies fit their position and constructed their competencies becoming more important (Malikeh, 2011) . Therefore, the purposes of this study was to explore mega sport event market manager’s working contents, what competencies should have and further explored the relationship between each working content and competencies. Also, explored what factors may affect competencies. The approach of this study was semi-structured interviews, based on enterprises, administration of the republic and scholar experts. There were ten participants on this study. And analyzed by using the grounded theory. The results and conclusions of this study are as follows: The working contents of mega sport event market manager concentrated in selection and preparation phase. In functional competencies, the mega sport event marketer needs three main competencies, nine sub- competencies and twenty competencies performance ; In core competencies, the mega sport event marketer needs six main competencies, nineteen sub- competencies and forty-one competencies performance ; In general competencies, the mega sport event market manager needs two main competencies, two sub- competencies and three competencies performance. All of the competencies, communication is most important competency. In addition, the research find that some competencies were not independent exist, but had some degrees of relevance with other competencies, in which communication had highest relevance with other competencies. There were four factors affect competencies, including organizational factors, level of position, decision-makers and sports event. Based on above, suggested that organization of mega sport event can focuse on testing applicant’s communication when have selecting. Otherwise, schools should pay attention to cultivate mega sport event talents. And for future research, suggested that verify the relevance between working content and competencies. Also, the last research may build compentency questionnaire of mega sport event market manager.