The analysis of visual effect in graphic design: A case study of multiple exposures

• Main Authors: Huang Hsin-Yi, 黃心怡
• Other Authors: Liang Kuei-Chia
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/27112906097103149329

碩士 === 國立臺灣師範大學 === 設計學系 === 102 === Graphic design printings are the most common things in daily life. People who receive various kinds of information by 65-70% come from vision. As the media technology changes with each passing day, the mass media becomes more diverse. People have to receive a lot of information with limited time in which an image is more capable of persuasiveness and immediacy rather than words. The purpose of the study is going to conclude the result from the process of analyzing the visual effect, which will be applied to the poster design for expressing both expressiveness and artistry, and to consider the breadth and forms of digital art. The study can be summarized through documentation exploration, summarized spatial effect of the visual performance: The application of components creates in the form of point, line, surface, volume, duplication, overlap, segmentation, size and density. Dynamic visual representation: The application of composition in a picture and the use of an object’s blur motion to produce a style in the form of concentration, direction, speed and color. Center of gravity visual effect: Changing the composition of a picture develops balanced and bias appearance. Principles of grouping of visual effects: According to the “Gestalt Psychology” being brought up by 3 German psychologists M. Wetheimer, W. kohler and K.koffka, which the theory is mainly to condense color components into the “Dynamic Wholes”, to shape them with proximity, similarity, closure, simplicity and continuity.To collect multiple exposures at home and abroad, then the focus group makes decision by doing two-stage questionnaire as well as listing the result systematically to eventually obtain visual performance identically. At Final stage, the focus group is going to conduct case analysis with those selected plain design works as the base for the creation.Multiple exposures overlap reality and fiction pictures, integrate two or multiple pictures into one single screen, in which it produces a specific form of points, lines and breaks through the creation of time and space limitations. The idea of the poster design is basically from experiencing city life to develop forms and structures in poster designs as well as to utilize city’s buildings and streets as elements to express one’s observation and feeling to the urban environment. Multiple exposures overlap reality and fiction pictures, integrate two or multiple pictures into one single screen, in which it produces a specific form of points, lines and breaks through the creation of time and space limitations in order to stimulate the audience’ imagination and to consider the breadth and forms of digital art. Overall, this study was the physical components of the shape, color and quality as well as the psychological components of the dynamics, gravity and grouping principles. Technically, multiple exposures technique are divided into mere multiple exposure, changing the focal length of the double exposure, focal distance double exposure, occlusion method double exposure and superposition method double exposure. Human visual perception has manifestations in the pursuit of beauty; however, through the principle of visual effects can cause a better visual experience, and get a higher degree of attention.