The design and research on the application of the chinese story on the cultural commodity

• Main Authors: LU,CHIEN-LUN, 呂健綸
• Other Authors: 鄧成連
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/19952843472362245052

碩士 === 國立臺灣師範大學 === 設計學系 === 102 === Taiwan has inherited a comprehensive traditional Chinese culture which could be added into products incorporated with ancient stories. Currently there is a global enthusiasm for learning Chinese. People are very interested in the Chinese culture. We should seize this opportunity to create value-added products with Chinese charisma to attract export market. Therefore, how to create added value with Chinese stories in product design is worth exploring. If cultural commodity has its own story, it can not only touch people but also win consumers’ patronage. However, presently many commodities with Chinese stories become cheap merchandise, and it is quite a pity that there lacks creative and quality application of the Chinese stories. In this research, we have selected 30 creative Chinese story commodities for study to summarize a set of product design model for designers’ references to apply Chinese stories to cultural commodities. This research is based on Literature Survey Method to understand how Chinese stories can be applied to product design. Relevant theories include cultural and creative industry, cultural commodity, story definition, story element, metaphor, analogy, three levels of culture, and emotion design. By Content Analysis Method, we analyze 30 product cases on the market, the analysis items are: (1) Product Function, (2) Story Outline, (3) Design Concept, (4) Personal Character or Object Analysis, (5) Modeling Elements Analysis, and (6) The Relations between Design Concept and Story Elements. Findings of the analysis result are: (1) Using characters as elements to let users recollect the story content, and the character's every movement can serve as creative idea. (2) From the perspective of the story object's function, situation, appearance, behavior and symbolic view, as it is very unique, can increase the creativity of the products. (3) To enhance the symbolic meaning of story elements can achieve emotional reflection for the products to be loved by people. (4) Through similar function of story elements can increase functionality for purely modeling products. (5) By similar behavior in story elements can find new usage behavior for the products. (6) Can have three or more similarities of the products at the same time to make them more interesting. This research indicates that Chinese stories when applied to product initiation and design pattern, first step of the method is to decide which story to be used, and to observe the characters and objects, list the characters and objects in the story development to review their functional, symbolic, appearance, behavior and situational performances, and then decide which product to be designed, list the functional, symbolic, appearance, behavior and situational performances of the target product. Consider the story elements - characters’ and objects' functional, symbolic, appearance, behavior and situational performances together with its own functional, symbolic, appearance, behavior and situational performances. Find similar relations though association, followed by capturing visual elements, draw sketch and concept sketch, combined with product function to develop a stereoscopic product.