台灣中部地區之公立幼兒園因應五歲幼兒免學費教育計畫行銷策略可能性之研究

• Main Author: 廖文婕
• Other Authors: 游進年
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/06842957266587129825

碩士 === 國立臺灣師範大學 === 教育政策與行政研究所 === 102 === The project on tuition-free for aged-5-child education have a number of benefit and influence for kindergarten, parents, and children. The purpose of this research was to know the implementation of project on tuition-free for aged-5-child education, whether there is the impact to the previous marketing strategies of the public kindergarten, and whether there is the public kindergarten will take appropriate coping marketing strategies, and to explore the feasibility of the marketing strategies of the public kindergarten for project on tuition-free for aged-5-child education. The study was conducted with a questionnaire survey, according to the purpose and the literature, a questionnaire named “The questionnaire for the feasibility of the Marketing Strategies of the Public Kindergarten for Project on Tuition-free for aged-5-child education” was developed. Participants in this study consist of principal and director of the public kindergarten in Taichung City, Changhua County, and Nantou County. The way of the research was census survey. 216 of the 257 sent out questionnaires were effective (The overall recovery rate of 84.05%), and 208 of which were valid (The overall recovery rate of 96.3%). The data was dealt with SPSS 22.0 for Windows and presented by percentage statistics, standard deviation statistics, t-test and one-way ANOVA. The results of this research are as the fallowing: 1.The project on tuition-free for aged-5-child education vote to increase the admission rate of the public kindergarten in central region. 2.The project on tuition-free for aged-5-child education is more difficult to improve the recognition of the marketing strategies in public kindergarten of central region. 3.The influence of the project on tuition-free for aged-5-child education on cognitive and implement of marketing strategies in emerging public kindergarten of central region is higher. 4.The public kindergarten which is in central region used to adopt the people policy of the marketing strategies. 5. A part of way in the promotion policy and price policy of the marketing strategies are recognized to have feasibility in response to the influence of the project on tuition-free for aged-5-child education. 6. The used to adopt of the marketing strategies in public kindergarten of central region are affected by principal or director’s years of service, education, and kindergarten’s area, age. 7. The recognition about the feasibility of the marketing strategies in response to the influence of the project on tuition-free for aged-5-child education in public kindergarten of central region are affected by principal or director’s sex, years of service, education, and kindergarten’s age. The conclusions of the research are proposed as the reference for the educational authorities, public kindergarten, and the future researchers.