A Study on The Relationships between Film Reports and Taiwan's Films' Box Office in Taiwan's E-newspaper

• Main Author: 陳羿吟
• Other Authors: 劉立行 博士
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/02047466048018984604

碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 102 === Cape No. 7 was released in 2008, it has driven the trend of the national films and had made an enormous effect with the help of the news media reports, Taiwan’s movie industry also started to take seriously by the people. This study aims to investigate whether the repeated coverage by the media will have an impact on Taiwan’s film box office or not and what are the effects. And it also to separate the characteristic from the media report and to take the users highest network media as the object of study. It collected the information from the second half of the 2008 year to the first half of the 2011 year which had reported about the Taiwan’s films by electronic media and did the content analysis, supplemented by secondary data analysis to research Taiwan film's box office data between the second half of the 2008 year to the first half of the 2011 year. Furthermore, in order to find out the correlation between Taiwan e-newspapers’ report and Taiwan’s film. To sum up the results of the impact of e-newspapers’ report had on the Taiwan’s film box office and hope to facilitate the use of future-related on the films’ promotion and the similar study.