Evaluating the Key Successful Factors of International Market Development in Bulk Shipping Industry

碩士 === 國立臺灣海洋大學 === 航運管理學系 === 102 ===   With the popularity of globalization, international market development (IMD) has become a vital strategy for enterprise which manages to expand the operation scale and increase the profit. Although bulk shipping is a worldwide industry, the diverse factors th...

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Main Authors: Chang, Kai-Lin, 張凱霖
Other Authors: Lin, Hsiu-Fen
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/67sd9x
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spelling ndltd-TW-102NTOU53010222019-05-15T21:51:45Z http://ndltd.ncl.edu.tw/handle/67sd9x Evaluating the Key Successful Factors of International Market Development in Bulk Shipping Industry 散裝航運業經營國際市場發展關鍵成功因素之研究 Chang, Kai-Lin 張凱霖 碩士 國立臺灣海洋大學 航運管理學系 102   With the popularity of globalization, international market development (IMD) has become a vital strategy for enterprise which manages to expand the operation scale and increase the profit. Although bulk shipping is a worldwide industry, the diverse factors that influence the IMD of bulk shipping industry have not been well discussed in empirical studies. However, not all bulk shipping companies easily lead the foreign markets unless they attain the competitive advantages.   Given that IMD strategy involves in multi-dimensional aspects, decision makers must consider the complicated relationships among the factors when determining the strategies to enter the foreign markets. Therefore, this study constructed an analytical network process (ANP) model to evaluate the relative weights and priorities of the factors in developing the international markets for bulk shipping industry. First, the research sorted out the relevant literature on the four dimensions and twenty sub-criteria on IMD. Second, an ANP approach is adopted to calculate the local and global weights throughout the networking relationship of the factors with Super Decision software. Finally, by identifying the top three factors and incorporating them into corporate strategy.   The results of this study show that “market strategy” is considered as the most important dimension. The next are “environmental characteristics”, “organizational readiness”and “internationalization”. By analyzing the dependence and feedback relationships among dimensions and sub-criteria of international market development, the relative weights and priorities proved the better direction for the executives to make decision when realizing benefits in international environments. Lin, Hsiu-Fen 林秀芬 2014 學位論文 ; thesis 87 zh-TW
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language zh-TW
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description 碩士 === 國立臺灣海洋大學 === 航運管理學系 === 102 ===   With the popularity of globalization, international market development (IMD) has become a vital strategy for enterprise which manages to expand the operation scale and increase the profit. Although bulk shipping is a worldwide industry, the diverse factors that influence the IMD of bulk shipping industry have not been well discussed in empirical studies. However, not all bulk shipping companies easily lead the foreign markets unless they attain the competitive advantages.   Given that IMD strategy involves in multi-dimensional aspects, decision makers must consider the complicated relationships among the factors when determining the strategies to enter the foreign markets. Therefore, this study constructed an analytical network process (ANP) model to evaluate the relative weights and priorities of the factors in developing the international markets for bulk shipping industry. First, the research sorted out the relevant literature on the four dimensions and twenty sub-criteria on IMD. Second, an ANP approach is adopted to calculate the local and global weights throughout the networking relationship of the factors with Super Decision software. Finally, by identifying the top three factors and incorporating them into corporate strategy.   The results of this study show that “market strategy” is considered as the most important dimension. The next are “environmental characteristics”, “organizational readiness”and “internationalization”. By analyzing the dependence and feedback relationships among dimensions and sub-criteria of international market development, the relative weights and priorities proved the better direction for the executives to make decision when realizing benefits in international environments.
author2 Lin, Hsiu-Fen
author_facet Lin, Hsiu-Fen
Chang, Kai-Lin
張凱霖
author Chang, Kai-Lin
張凱霖
spellingShingle Chang, Kai-Lin
張凱霖
Evaluating the Key Successful Factors of International Market Development in Bulk Shipping Industry
author_sort Chang, Kai-Lin
title Evaluating the Key Successful Factors of International Market Development in Bulk Shipping Industry
title_short Evaluating the Key Successful Factors of International Market Development in Bulk Shipping Industry
title_full Evaluating the Key Successful Factors of International Market Development in Bulk Shipping Industry
title_fullStr Evaluating the Key Successful Factors of International Market Development in Bulk Shipping Industry
title_full_unstemmed Evaluating the Key Successful Factors of International Market Development in Bulk Shipping Industry
title_sort evaluating the key successful factors of international market development in bulk shipping industry
publishDate 2014
url http://ndltd.ncl.edu.tw/handle/67sd9x
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