| Summary: | 碩士 === 國立臺灣海洋大學 === 航運管理學系 === 102 === Real estate can become one of enterprise’s major assets. If an enterprise can well manage such real estate, it can enhance its competitiveness. Many lands or real estate which are owned by Taiwan International Ports Corporation (TIPC) are located outside the port area and are former official’s residents. Many of such lands have not been fully utilized because there is not clear development policy or plan. This study explores the aim of re-utilization, the nature of surrounding environment, the development model and the execution measures for the above mentioned lands or real estate.It adopts literature review and questionnaire to explore 12 lands in order to provide suggestions for development plan. According to this study, those lands, which are nearby port area, are suitable for developing into commercial area. For those lands which are far away from port area, are suitable for joint development with interest parties concerned. For those lands which concerns public interests , it is suggested to develop cultural creative businesses or offer corporation social responsibility functions. This study suggest the following development strategies: it is preferable (1) to meet port management demand , such as the need of diversified business, or creating passenger, cargo, cash and information flows; (2) to establish land demand plan for TIPC; (3) to set up general guidelines for managing land and real estate; (4) to adopt different strategies for different lands or estate based on their nature and demand;(5) to disclose these development plans or strategies to the public; (6) to create better development advantages through exchanging publically used lands for other lands; (7) to adopt joint venture, or other feasible business models for development.
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