How Nonprofit Organizations Manage Impression with Websites to Increase Donations
碩士 === 國立臺北大學 === 企業管理學系 === 102 === In the highly competitive and resource scarce environment, non-profit organizations (NPOs) must create a positive brand image in order to get the public's favor and trust, and therefore more donations. This study explores how information items on websites im...
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/64146723949585754330 |