Understanding Factors Affecting User Intentions toward Using Message App Alert Services during Banking Transactions
碩士 === 國立臺北大學 === 國際企業研究所 === 102 === This study proposes an extended TAM to confirm the factors influencing consumers’ acceptance of MESSAGE APP alert services. The results find that perceived ease-of-use and perceived utility are significant factors as considering the acceptance of MESSAGE APP ale...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43867110833408525710 |