The Entrepreneurial Decision-Making of Business opportunity-A Study of Bicycle Industry Supply Chain

• Main Authors: Wei-Shan Hong, 洪瑋珊
• Other Authors: Ming Hong Lai
• Format: Others
• Language: zh-TW
• Published: 2015
• Online Access: http://ndltd.ncl.edu.tw/handle/kj8pg7

碩士 === 國立臺中科技大學 === 企業管理系碩士班 === 102 === The spirit of entrepreneurship is growing in Taiwan. According to GEM’s research, a remarkably high level of entrepreneurial intention shows that nearly 26% Taiwanese prepare to start a business within the next three years. Starting a company is not as easy as what most people thinks, examples of entrepreneurs who have failed would be too many to enumerate. How to avoid startup fail is the first question people have to deal with, when they try to start a new business. After A-Team has been founded, Taiwan now plays a central role in the supply chain of bicycle industry. Increasing demand attracts lot of entrepreneurs; the major driver is emergence of cycling as a preferred recreational and fitness activity, rising fuel prices and environmental awareness. Over 50 years of development, the profitable material – carbon become components manufacturers concern. The entrepreneurs of bicycle chain arise from this background, and the research focus on both positive and negative bicycle business cases, assess the direction of the three in-depth interviews, personal circumstances, industry and entrepreneurship opportunities, discuss key business decisions.