A Study on Image of Personified Characters in Prevalent Phenomena－Role Economic Annotation and Design

• Main Authors: Yun-Syuan Chang, 張紜瑄
• Other Authors: 蕭嘉猷
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/x2y9p4

碩士 === 國立臺中科技大學 === 商業設計系碩士班 === 102 === Presently, due to the phenomenon that animation characters change personage into animal personification gradually, and this kind personified animation has been rewarded. On the other hand, because of the well developed technology, the personified images have been applied on picture posting in application software of instant message. It has been characteristic for the application software, and been all the rage. This tendency is worth to study. The research collects and organizes legends and myths of the East and the West in ancient times to clarify development and change of personification in history. This studying analyzes the relation between symbol imageries and image visual psychology about the image of animation characters by cognitive psychology, iconology and semiology. In addition, the construct of discourse by social psychology and sociology of fashion for the picture posting in application software investigates societal interpersonal interaction and subculture of the picture posting. In conclusion, to conclude or in view of the above, analyzing the visual design and imagery provide suggestions for creator to design animal personification. The dissertation with an emphasis on four points: (1) Far back in history, the meanings of personification image come from culture and past experience that belong to mental demand and spiritual commitment. Then and now, people believe animism deeply, so people very respect and rely on gods of animal personification in religious celebration. (2) Facial expression, body language, dress and personal adornment and animal characteristic are important elements for character of personification. These expressions are different and the outside degrees of personification are different, too. Besides, the scene in story is also an important element that let audiences have impression in their mind. (3) LINE picture postings are approved of people, the reason is the symbols and emblems have some meanings which are social situation, occupation and mood. LINE picture postings are unlimited in locality and space, people can send anywhere and anytime, if they want. And it also brings more interesting in the conversation. (4) The design principle of personification characters can be classified three points: First, personification, give human facial expression and body language to animals/plants. Second, exaggeration, people have a deep impression easily on the characters which have facial expressions and body languages. Third, uniqueness, any characters all needs a unique appearance/ characteristic and definite personality.