| Summary: | 碩士 === 國立臺東大學 === 理工學院綠色科技產業碩士專班 === 102 === In recent years, people in Taiwan have gradually gained awareness on traveling. In addition, the implementation of the 2-day weekends since 2001 has increased the population of domestic travelers. In Ms. Liu Yi Ling’s study in 2003, it had shown that most people chose to plan their trips on their own. The difference between domestic trips and other types is that domestic ones have more flexibility and carefree. Travelers are free to design their travel itineraries without others’ interruptions(2005) which is contrary to travel agencies’ planned trips and tourist groups
Self-directed travelers have high demands in requiring information regarding accommodation because they must decide where to stay as well as design their own travel itineraries. Due to the well-developed internet technology nowadays, hotel websites have become one of the important resources when searching related information. Therefore, it is understood that hotel operators can effectively boost travelers’ intention to stay by providing instant and up-to-date information about traveling, accommodation and transportation on websites.
Due to the popularization of the internet and advances in information technology, the way to design websites nowadays is no longer confined to pictures and texts only, but is rather more diversified than the traditional ones. Today, the website design can be generally divided into “Interactive Website” and “Static Website” and designers will discuss how these two types of websites will affect user’s experience. The study has divided user’s experience into "practicality", "fun", "innovation" and "aesthetics". Besides, the study has recognized that the hotel operators should consider the characteristics of their customers. Thus, “Involvement” and “Normative Compliance” are added in this study in order to further discuss in depth regarding the effect of the website design to the travelers’ intention to stay
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