A Strategic View Study of HTC’s Brand Developing Process
碩士 === 國立臺灣大學 === 商學組 === 102 === Is high-technology industry in Taiwan able to establish a long-term own branding and manufacturing with international branding value? Or restricted by the home market’s insufficient scale, must it focus on the international professional OEM? After twenty or thi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03905354482603835320 |