Incorporating Competitors’ Information to Investigate the Impact of Customer Loyalty, Browsing Behavior, and Websites’ Marketing Strategy on Financial Performance
碩士 === 國立臺灣大學 === 國際企業學研究所 === 102 === Search and transaction costs have been substantially reduced in the digital world, enabling consumers to reach multiple providers of similar products or services at the same time. As the Accenture Global Consumer Survey (2013) indicates that consumers are more...
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/61174919055235907902 |