The Market Analysis of Taiwan Frozen New Year''s Food-A Case Study on the Channel of Convenient Stores

碩士 === 國立臺灣大學 === 農業經濟學研究所 === 102 === Owing to busy modern lifestyle, people eat out more and more often. In recent years, the sales of frozen Chinese New Year dishes have climbed because of the technology maturity in producing frozen Chinese New Year dishes, and changes in consumer behavior. The m...

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Bibliographic Details
Main Authors: Chun-Yuan Chen, 陳君源
Other Authors: Yu-Hui Chen
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/ux6vyr