Strategy Development and Implementation of a Small-Medium Sized Taiwanese Firm in China—The Role of Organizational Capabilities

• Main Authors: Shih-Feng Chiu, 邱士峰
• Other Authors: 莊正民
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/bt427n

碩士 === 國立臺灣大學 === 臺大-復旦EMBA境外專班 === 102 === DT, as a sprinkler production company, how to set up a complete strategic choice in a rapidly changing environment has become the company''s continued development issues that must be faced. Firstly, this article detailed analysis of the DT company''s macro environment through PEST analysis and understand what’s the DT company is currently facing. Like political and legal environment, economic environment, geographical and technological environment. Secondly, Analysis DT Company’s internal environment, like development history and current manage situation. After analysis internal environment, then through SWOT analysis of the company to develop a variety of development strategies, and evaluate strategies to help company chose growth plan strategic for the company''s future development strategy. Enterprises need to accomplish established goals with a good strategy, but only have good strategy is not enough, also need to have strong organizational capacity that can support strategic goals. Good organizational capacity within the company will be the key to business success. To meet innovative business model, company must have a unique organizational capabilities. These capabilities include all aspects of corporate culture, employee attitude and work processes. This paper studies from five aspects, work process、human resources、information support、corporate culture and quality management.