| Summary: | 碩士 === 國立臺灣科技大學 === 企業管理系 === 102 === This research aims to analyze the application and development of SMEs business strategy for IPC industries by exploring discuss and interview of W corporation’s general manager and its dealer. Recently, IPC industries get more attention because of their business expanding. W corporation had already established branch companies and dealer in China, U.S., Europe, and explored the new markets in North-Eastern Asia, Middle-East, India. Its planning and development of business are the best materials for verifying theory and practice of WOM marketing.
Based on this, this research has following three purposes: first of all, to sum up domestic and international chances and challenges by reviewing development of IPC industries in Taiwan; secondly, to clarify theories and practices of SMEs business strategy; thirdly, to explore application and implication of SMEs business strategy for IPC industries by case study. Research result shows that, although quality of production has the effect on clients’ purchase intention, but the image and visibility of brand remain the decisive factor of sustainable management in the era of internet communication.
|
|---|
