Merger, Acquisition and Brand Activation: A Case Study of Aberdeen Co., Ltd
碩士 === 國立臺灣科技大學 === 企業管理系 === 102 === The purpose of this case study was to investigate how an integrated marketing communications brand activation project works when a case company acquires another company. The case company has carried out its business through multiple channels such as banks, VIP w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5d8897 |