An Impressive Marketing Strategy—How a Travel Agency Is Going to Be Listed on the GISA (Go Incubation Board for Startup and Acceleration Firms)
碩士 === 國立臺灣科技大學 === 管理研究所 === 102 === Mr. Liu Chun-lung-founder of “Match-tour,” lost NT$6,000,000 only to learn that downsizing the company is not a good way to survive. He tried a new way to run a travel agency through a non-traditional marketing channel-TV Shopping mode. After two years, he made...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/97ycwr |