The Evolution and Innovation of Taiwanese Computer Firms: A Longitudinal Study of Acer and Asus

• Main Author: Paul Renato Alulema Munoz
• Other Authors: Day-yang Liu
• Format: Others
• Language: en_US
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/46781104039801557573

碩士 === 國立臺灣科技大學 === 管理學院MBA === 102 === The purpose of this study is to explore how the Taiwanese computer firms evolved and innovate to reach with the leading ones in the global market. During the last decades, Taiwanese firms have moved beyond imitation to produce innovative products and services. The transition from contract manufacturing to own brand manufacturing represents a crucial and important characteristic for the innovation of these firms. This paper uses the literature research methodology that incorporates a non-structured qualitative analysis, which is the best method for data collection and analyzing complex facts through a detailed understanding of the organizational process. Acer and Asus were chosen for the analysis, as the top two Taiwanese computer firms, they guarantee a good understanding of this industry. A comparison between both companies is made at the end of the study to analyze the similarities and differences in their evolution and innovation activities. Specifically, this paper aims to study (a) how a Taiwanese computer firm evolved over time and (b) how these firms managed their innovation by exploring and exploiting their assets of market and technology. The analysis about the development from exploration to exploitation of their market and technology can contribute to the ongoing research about the innovation literature in the developing countries.