The Responsibility for Defect Warranties in the Sale of House - Taking the Haunted House for an Example, also Discussing Its Marketing Strategies for the Estate Agency Industry

• Main Authors: Jui-hsien Hsiung, 熊瑞先
• Other Authors: Yue-duan Chen
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/bc56zv

碩士 === 國立高雄大學 === 高階法律暨管理碩士在職專班(EMLBA) === 102 === The objective of this thesis is market so-called“haunted houses” in order to solve the problem of high vacancy rates in the market, and to stimulate transactions in housing sector. Houses where an unfortunate incident took place are considered defective objects in legal terms. Effective marketing strategies are necessary for the purpose of selling defective objects and avoid poor sales .This is what the author of this paper wishes for the most. Since a haunted house is a defective object, is the seller responsible for providing such information? We need to discuss the legal effects of whether the seller transmits the information about a haunted house. Furthermore, as for the definition of haunted house, we need to define it from the perspectives of theory and court cases in reality. The first issue we need to discuss is how to define a haunted house. Afterwards, we also need to probe the legal effects when an object is recognized as a haunted house, such as whether the buyer accepts the house unconditionally, terminates the contract conditionally, or requests indemnification .If the contract can be terminated, does it cause uncertainty about the laws? If a contract cannot be terminated, does it cause injustice to the buyer? Are there examples of legislation in order to solve this problem? This will be the issue we need to discuss later on. The sources of information for this essay are from publications of scholars, court verdicts, and websites. The research methodology is a literature review of court verdicts in order to come up with a research conclusion for common traits. As a result ,the credibility of this research is high. In terms of marketing, it is commonly accepted to market perfect products. However, if a product is not perfect, such as a haunted house, how do we market it? Since the author majored in both law and management, the main objective of this essay is to combine the two fields in order to come up with a complete legitimate definition and proper marketing strategies. It goes without saying that if we change the ideology of haunted houses from the way it has traditionally been, it would be an additional and scarce benefit of this study.