Factor Analysis of Willingness to Install Solar Power System in Kaohsiung Area, Taiwan

• Main Authors: Song-rong Tsai, 蔡松融
• Other Authors: Ming-Jang Weng
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/ch3836

碩士 === 國立高雄大學 === 高階經營管理碩士在職專班(EMBA) === 102 === Based on the theory of Technology Acceptance Model (TAM), this study analyzes how the government-sponsored program of solar energy subsidy in recent years has an effect on people’s willingness to install the solar energy facility. This study adopts the investigation of questionnaires, and participants are consumers in the Kaohsiung area. There are totally 300 questionnaires distributed, among which 239 were completely filled and returned, resulting in a response rate of 79.7%. After sampling, we use a series of analytic tools that include descriptive statistical analysis, reliability analysis, validity analysis, factor analysis, and structural equation modeling to test and validate our hypotheses. Following previous researches, this study discusses people’s acceptance toward the solar energy facility in terms of six different factors: “system quality,” “perceived usefulness,” “perceived ease of use,” “using attitude,” “government subsidy,” “consumer’s behavioral intention.” In our findings, a consumer’s behavioral intention is largely guided by his or her “using attitude,” this “using attitude” is then guided by the “perceived usefulness,” and the “perceived usefulness” by the “system quality.” Accordingly, what really matters for people nowadays is the factor of “system quality,” which involves an assurance of the stability of the system, the safety and affordability of the installment, and 20-year quality insurance. In encouraging positive “using attitudes,” our government should promote the value of individual eco-images and work to create an ecological and electricity-saving living environment. A good policy is not necessarily self-explanatory. People are skeptical about the use and safety evaluation of solar energy; or they simply don’t know how to choose a compatible solar power installment for their home. All of these show that the policy of using solar energy is premature and that we are not yet ready for “purchasing” this idea in Taiwan. Although “government’s subsidy” seems ineffective in our study, the solar energy policy as a whole proves prosperous and influential. Suppliers and producers of solar energy should work harder on the improvement of the “system quality,” “ease of use,” and accessibility and affordability of solar energy facilities. An enlargement of people’s knowledge about solar energy can boost purchase rates. More significantly, it allows Taiwan to emerge as a paradigm of the solar-powered island.