Exploring the Business Strategy of Leasing Industry from the Perspective of Business Model：The Case of H Company

• Main Authors: Yung-shen Chen, 陳永森
• Other Authors: Shu-chen Yang
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/cdyuv9

碩士 === 國立高雄大學 === 高階經營管理碩士在職專班(EMBA) === 102 === 1997 marks the 50th anniversary of the establishment of the parent conglomerate of case company, Group President pointed out that the development of enterprises should consider diversification for ensuring sustainable growth of the organization. In order to officially branch out into car installment loans and car rental industries, case company was founded in 1997. The case company then established non-automotive leasing sector in 2006 and officially step into the field of finance-type leasing. This field is not similar to the automotive industry in which the case company specializes, so that the case company is bound to go through years of trial and error and accumulated experience to the next level. It is worthy to explore its business model for future development. In this study, nine elements of business model proposed by Osterwalder and Pigneur (2010) are employed as analysis framework and data are collected through in-depth interviews with company personnel and banking-related business. According to the analyses, this study makes the proposal to enhance case company’s competitive advantage by appropriate and feasible innovative business models and operational strategies. Based on interviews and analysis of results, this study suggests that in the aspect of "internal activities", the case company should recruit employees with relevant experience and ask the banking industry for advices. Currently, studying footing should not be reimbursing the pursuit of growth performance. For "outside markets", case company should retain existing long-term lease corporate customers and attract more high-quality customers. How to increase customer base through customer recommendation is of most important. In the aspect of "revenue model", the case company should focus on financial risk management capabilities and reduce the financial risks through controlled by employees with expertise, industry-insight, and integrity.