遊客對傳統養殖漁業轉型休閒漁業接受度與休閒需求之研究---以鹿港地區鰻魚養殖漁業為例

• Main Authors: JHEN,LONG-JI, 陳龍吉
• Other Authors: 黃意文
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/75133544537739911421

碩士 === 僑光科技大學 === 國際貿易運籌研究所 === 102 === Tourism and leisure industry is viewed as one of the potential industries in today’s market. People in Taiwan are so keen to pursue the working experiences of all walks of life that their intension to travel rises. This is an opportunity to develop fishery, not only increasing the additional value of fishery products but also pushing the industry to a sustainable development. Therefore, how to combine traditional eel aquaculture and tourism activity to be a prosperous industry is a topic worth researching. Researcher conducted methods of literary reviews and field survey in this study. The participants in this study are eel aquaculture managers in Lu Kang and tourists visiting Lu Kang. The research tries to understand the strengths and weaknesses managers are encountering in industrial transformation. The result of this study indicates that the eel aquaculture managers agree that industrial transformation is needed, but there’s no concrete blueprint for their reference. On the other hand, most of the tourists are happy to see the traditional eel aquaculture turning into recreational fishery and are willing to participate in the relating activities. The consumers’ requirements are recreation and happy life, exercise and health, and exploring new knowledge of a new field.