The Relationship between Technology Transfers and Competitiveness of Enterprises: Cross Culture Management as a Moderator- Compare to Subsidiaries of The United States, Japan, And Netherlands MNE in Taiwan

• Main Authors: Wang, Hsiao-Hua, 王筱華
• Other Authors: Lin, Tsai-Mei
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/8uvxdc

博士 === 中國文化大學 === 國際企業管理學系 === 102 === In recent years, MNE are prosperously developed, and technology transfer is the key success factor. There is no previous empirical study on the relationship between technology transfer and competitiveness of enterprises under the management of different cultures (for example, American, Japanese, or Dutch cultures). Therefore, the research objective is to explore the relationship between technology transfer and competitiveness of enterprises, and further discuss the moderating effect of cultural difference. The study used judgement sampling to collect data from 236 companies. For the U.S., Japan, the Netherlands multinational enterprise in Taiwan electronics industry, foreign investment more than 10 years, the capital of NT $ 100 million or more subsidiaries These companies were listed in Department of Investment Division, Ministry of Economic Affairs in 2008. Two hundred and thirty-six companies were retained and a questionnaire were sent to each company. One hundred and twelve questionnaires were returned, and 95 were valid. The return rate was 40.2%. The result shows that welfare system, and the bonus system are the best to take the third culture management. The staff training, quality control systems, and marketing systems adopt the first cultural, so technology transfer effectiveness of the best and most competitive enterprises. Education and training for employees, we must strengthen the effect of external reward, and inner incentive effect, to enhance education and training by the general staff training, and the world public education and training to strengthen and inspire staff morale, in order to enhance the competitiveness of enterprises.