| Summary: | 碩士 === 中國文化大學 === 國際企業管理學系 === 102 === As the rapid growth of Internet technology, the exclusive Internet blog is very common. Popular Internet blogs are easy to attract attention. The study aims to show the relationships among website quality, flow experience, satisfaction, well-being and revisit intention after visitors browse Internet blogs related to the railway travel site. Specif-ically, this study investigates the impacts of visitors’ flow experience and satisfaction on well-being and revisit intention after browsing the experience sharing of visitors from blogs.
This study selected respondents with prior experience of railway travel in Taiwan as subjects to examine the hypothesized relationships in the proposed model. This study used a web-based survey and the research model was tested empirically and 434 sam-ples of data were analyzed using a structural equation modeling approach.
The results of this study found that system quality and information quality has a significant positive impact on the flow experience, system quality satisfaction has a sinificant positive impact on the quality of information, but no significant effect on sat-isfaction. Furthermore, the results also revealed that flow experience and satisfaction has a significant positive impact on well-bing. Flow experience and revisit intention has not significantly affect satisfaction has a significant positive impact on revisit intention. Finally, based on these results managerial implications blog marketing and operations and the related proposals.
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