| Summary: | 碩士 === 中國文化大學 === 新聞學系 === 102 === There are about more than 10 private TV station in Indonesia. Nowadays, they compete to each other to provide the best and the most interesting program for audience. Generally, TV station will try to present the program which able to show and represent audience voice with more entertainment concept. People now are getting tired with the hot issues that fraught of conflict and talk show with light and sober concept tends to be more favored. The interactive program such as talk show is one of the most common programs aired. Unluckily, not many of those talk shows assigning the educative and credible shows but only look for the high ratings to attract advertisers. After all, this study attempts to further an understanding of how the credibility of talk show program is perceived by its audiences. There are three major factors influence audience’s credibility perception, source, media and news credibility. This study attempts to determine which factor has direct effect to talk show credibility perceptions. Besides that, the contingency of the bias from credibility perception from the talk show with English-talking concept comparing to local language talk show program is another issue to measure. The experimental research is conducted and three video clips of talk show program are presented as stimulus material. Talk Indonesia program is chosen for English program with foreigner host. English program with local host represented by Face to Face with Desi Anwar talk show program. The last is Kick Andy show for Indonesian program with Indonesian host.
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