| Summary: | 碩士 === 中國文化大學 === 資訊管理學系 === 102 === Due to recent technological advancement in wireless technologies, there is an increasing integration of smart phone and tablet devices with the Near Field Communication technology. This technology applied in small payment, tickets and Mifare card. In addition, there is a convenient function that we can also quickly use RFID to read public message such as posters information. But focus on apparel industry application, it still has more rooms to progress. Introduction of the NFC technology into the entity apparel industry, established through Android user’s platform mobile, Android users are able to access store catalogues, the latest fashion-updates, and previous buying records. And further analysis by UTAUT model to investigate, behaviors and explore of opportunities in existing customer base. This technology can let customers to acquire the service they need by using smart device, and engage in a more personal service at the convenience of the users. Furthermore, we make the application of the NFC phone will be more extensive and convenient. The results show that Facilitating Conditions have a positive impact to the users download intention but not significant; Performance Expectancy, Effort Expectancy and Social Influence have a positive impact to the users download intention.
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