The Impact of Job Satisfaction on Organizational Commitment - Organizational Culture as a Moderator

• Main Authors: Ching-Ya Peng, 彭誩亞
• Other Authors: Yong-Yan Chen
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/85uuwp

碩士 === 中國文化大學 === 國際企業管理學系碩士在職專班 === 102 === This study aims to investigate the F insurance company business staff job satisfaction will affect organizational commitment, whether organizational culture formation of interference effects, so to job satisfaction, the impact of organizational commitment and organizational culture caused, and then explore the meantime the Correlation. This study used cluster sampling survey methods, respectively, business people in northern, central, southern and eastern parts of the sampling object, according to the proportion of the population distributed 800 questionnaires, 520 valid questionnaires, the effective recovery rate of 65%, in order to carry out SPSS statistical software Empirical data analysis. The results show that job satisfaction, organizational commitment has a significant impact; organizational culture on organizational commitment has a significant positive explanatory power, the results of this study as a reference in the life insurance industry's traditional sales channels of operation.