Summary: | 碩士 === 東吳大學 === 企業管理學系 === 102 === The core concept of business ecosystem is to encourage cooperation among actors within different fields and integrate their resources and capabilities in order to achieve the value maximization. Within a business ecosystem, keystones play the most important role since the long-term development of a business ecosystem is determined by whether the keystones can exercise their power in different stages. Thus, this research investigates the keystones in Chinese Professional Baseball League (CPBL) and explores their roles, sources of power, exercises of power, and how they bring new members and functions into the ecosystem of CPBL. Our results indicated that keystones are able to provide resources to the niche players when they can determine the rules of CPBL. Consequently, the ecosystem of CPBL can not only prevent a recession but also sustain its long-term development.
|