The Successful Factors of Financial Innovation-A Population Study on Crowdfunding Platform-FlyingV

• Main Authors: Chia Hua Chen, 陳加樺
• Other Authors: Da Bai Shen
• Format: Others
• Language: zh-TW
• Published: 2014
• Online Access: http://ndltd.ncl.edu.tw/handle/kv7253

碩士 === 東吳大學 === 會計學系 === 102 === Normally, banks prefer lending to major (large scale) industry on financial transaction grant authorization.Compared to major industry, minor and small enterprises as well as micro enterprises have more obstacles to grant loans from banks.The major reason is because minor and small enterprises and micro enterprises are lack of exquisite model of risk analysis which makes banks hard to effectively evaluate the hazards of lending, causing the financial institutions have less wiling to loan. As a result, the minor and small enterprises and even individuals are frequently trapped by problems of raising funds on their ways to develop.The emergence of masses fund collection, which path a new way for minor and small enterprises and micro enterprises to raise money. This research takes the project- FlyingV, a platform to raise money in Taiwan, for an example, making a through inquiry about the influent factors of project success.The outcome of the research indicates that the goal amount, the broadcasting times of project clips, the recommendation numbers by Face Book, the responses of investors, and the progress report all have obvious positive relationships with project success.The goal amount has negative relationship with project success. The lower the goal amount is, the more likely the project to be a success. On the other variables factors, like the recommendation times by Face Book which give the project more times to be exposed as a kind of reputation marketing.The conclusion of this paper reveals the recommendation times have obvious positive relationship with project success.The broadcasting times of project clips, the progress report, and the interaction with sponsors regarded in the documents indicates that if it can reduce the sponsors’ perceived risk, it can make them have more willing to support projects.And the three variables as regarded can cut down their perceived risk. In this paper research, it also discovers the three variable factors have obvious positive relationship with project success.