Using the extended TAM to explain behavioral intentions to use mobile payment of the carrier billing

• Main Authors: Tseng, Chun-Yu, 曾春瑜
• Other Authors: Huang, Jih-Jeng
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/68383550295806667839

碩士 === 東吳大學 === 資訊管理學系 === 102 === In recent years, mobile phones have become a necessity for people in Taiwan, and with the rapid growth of the smartphones penetration rates, mobile commerce service has become a mainstream in the e-commerce market, and has a quite significant impact on the consumers’ lifestyle. Considering the advantages of convenience, time-saving, easy to use, and no space restriction that today's mobile payment could offer. The proportion of the customer base that are willing to use electronic billing provided by the enterprises has gradually increased in recent years. In view of the extension and the mature development of e-commerce activities, these customers can be the target groups for the mobile payment. This study, after understanding the current development of mobile payments, aims to explore the factors of the consumers intention to make mobile payment and then to make a consumer mobile payments model based on the knowledge of the relevant theories of behavior and the extended Technology Acceptance Model. Finally according to the empirical analysis of the survey results, the study found perceived usefulness, perceived ease of use, compatibility, and trust in mobile payment have positive effects on the attitude towards the mobile payments; of all the factors, compatibility causes the most important effect. On the other side, perceived risk has the negative influence. Moreover, the attitude is the key factor to determine the consumer intention to make mobile payment; this, may help the enterprise in the strategy use for the billing of mobile payment.