| Summary: | 碩士 === 東吳大學 === EMBA高階經營碩士在職專班 === 102 === Survival game was originally from the Midwest of the United States in early 1970. At that time, the Midwest was animal husbandry center in order to facilitate the Cowboys for easy managing cattle or horses. Later on, Japan started an Airsoft Game designed to closely simulate the real gun in combat, which was similar to the Survival Games and became recreational leisure hobby around the world. The manufactory deprived from Europe and USA is seeking for cost saving factors. The Japanese factory is the best choice for them due to the high qualification in the initiate stage. This industry in Taiwan is gradually following up Japan tracing through the authorization agent, own brand, manufacturer. The Airsoft gun industry in Taiwan has gained top marketing share in the world and replaced Japan as the number one in the world.
This research is based on one of the Airsoft gun manufacturers in Taiwan and the majority of its revenue is coming from overseas market. The company was achieved successful by two criteria; one is the quality control and the other is on-time delivery. The Bill of Materials for one Airsoft gun exceed over hundreds components. Since most of parts are small and traditional, quality control and on-time delivery are significant factors in production line. In addition, the difficulty of customized process is increasing in Airsoft gun production due to different local law regulations deprived in each country. When facing small quantity; however, a variety of customer needs, the material stability, flexibility on production line and shipment all become a big challenge for Airsoft gun manufacturers in Taiwan.
It is obviously to understand the whole situation from this investigation company. We may observe how this company shall select the suitable vendors, to verify all materials to meet the buyer demand, to detect all risks from the prevailing processing among the supply chains. Even something wrong happened upon this manufacturing process, this company also has his own solution activity to resolve it. The study leads us to the strategy adopted more flexible to resolve several discrepancy situations, no matter how this purchasing order is small. The company is always to play a role to win all the deals and looks like a survivor upon the prevailing market.
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